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Introducing the Sony PXW-Z100

The team attending IBC 2013 from Alias Hire always knew it was going to be busy, but now it’s a WHOLE lot busy!. Sony have launched a 4K handheld camera (it’s called the SONY PXW-Z100) and it looks like it’s the next step on the evolution ladder of  hand-held cameras. This is by no means a small thing (well actually, it is…look at the picture if you don’t believe me!). From the PD-150, Z1’s, EX-1’s and EX-3’s Sony have dominated the hand held camera market that is so widely used for broadcast. Canon took the lion’s share of that market with the still widely used and loved Canon XF-305 but Sony have been clawing their way back into the users hearts with the PMW-200 and the upcoming PMW-300.

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