When Alias Hire moved to Hackney Wick we had a feeling that the area, as a whole, would eventually be something different from the time we moved in. Something more. Something better. We knew there was a migration of self expressing people to Hackney Wick. We knew that the area had seen better times in the not-too distant past and we always believed that better times were on the way. We felt that that there is not only a belief that things were turning for the better, but a whole new mindset with a drive to change the area whilst respecting the people, the buildings and the positive way of life that were here beforehand.