Almost exactly a year ago, upon these parched steppes of Nevada we know as Las Vegas, Vizio told us it was keen to get into the 4K TV market, but the timing wasn’t right quite yet. Vizio asked for a year’s worth of patience and, atypically for an electronics company, it’s back at CES with the delivery of its 4K promise.
EVEN HISENSE IS GETTING IN ON THE ULTRA HD ACTION
The US TV maker isn’t alone in stepping up to the higher resolution in its new flagship models. Sony, Panasonic and Sharp, Japan’s traditional big-screen TV leaders, are all attending this year’s CES with proper retail products — replete with long alphanumeric model names and tentative release windows. Sony has moved on from its unfeasible 84-inch 4K TV that wowed us at IFA in Berlin a few months ago to more reasonable form factors and, the company promises, price points. Its new 55- and 65-inch 4K TVs, members of the XBR X900 series, aren’t yet priced, but will cost merely “a premium” more than their regular 1080p counterparts. Toshiba’s also pitching in with a trifecta of high-end 4K sets, while LG matches Sony with its own pair of 55- and 65-inch televisions sporting the Ultra HD resolution. Even low-end manufacturer Hisense is getting in on the action.