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About Alias

What We offer at Alias


The Alias name has been around since 1999, originally starting off with post production VTR rental, we have now grown well beyond that and offer an extensive range of sound, lighting, monitoring and camera equipment as well as crew.


Under the Alias Academy banner, we offer production and post production training courses in both theory and practical modules so you can get hands on with the equipment. We are able to tailor courses to fit your needs using some of the best trainers in the business.

Live Streaming:

Using the LiveU system, we can offer live streaming rental services through our Alias Presents brand. Whether it’s just the Streaming transmitter you need, or the unit with Server and technician we can help with what you need.

Student Discount:

We are happy to announce that we offer a student discount of up to 50% off equipment rental.

Of course there are conditions, you know the boring stuff. The Discount is off rate card prices of equipment owned by Alias Hire only. Sorry, no subhires. The student discount can not be used in conjunction with any other offers. You have to be able to meet our account setup criteria which includes providing details and proof of address, Valid ID including Passport or full UK driving License. You must also have your own ‘hired in equipment’ insurance policy in place if your University or College are unable to extend their own policy to cover you. This offer is open to current students only and we have to verify you are a current student on a course by contacting your institution and speaking to your course leader. So we’ll need that info too. Better make sure your attendance at class has been good this term. The final thing is we would just need payment upfront for the hire. It’s a lot we know, but worth it if you are getting 50% off right?

Our Environmental Policies:

We use a certified waste disposal company to take care of all office wastage and we separate recyclables and non recyclables in house using our recyclable waste bins. We also entirely dispose all of our batteries, from AA types to V-Lock style, into a specific battery recycling program via a certified battery recycling partner.

In an effort to make the planet greener, we are going to try and reduce the number of single use AA batteries in our kits. To do this, from December 1st 2019 we will start charging for each battery used or not returned to us still sealed.  We want to promote you using your own rechargeable batteries to help the environment. We will still supply batteries with any of our equipment that requires them, but there will be a 50p per battery surcharge for each battery used.

Our energy supply is largely based on the building infrastructure so unfortunately it’s not possible for us to create renewable energy such as solar etc however but where possible we have LED lighting or energy saving light bulbs in place. We turn off all possible lights and PC’s when not in use to lower our Carbon Footprint.

We have upgraded our delivery vehicle to meet the Ultra Low Emission requirements. This was done in part with the scrappage scheme from TFL to improve the air quality within London.

We currently wrap our items before dispatch to prove equipment has been properly checked. From December 31st, our wrapping material will be biodegradable.

We are steadily increasing the number of LED lighting kits, and decreasing the number of standard bulb lighting kits in our equipment rental service.

Since 2018 we have halved our printing needs with paper dispatch notes, and hope to go fully paper free with regards to dispatch notes in 2020.

Delivery / Collection.


We are happy to offer our own delivery and collection service within the London area. We charge a fixed fee each way. Charges are based on office hours, Monday to Friday if booked in advance for a delivery before 7pm, and collections from 8.30am till 5.30pm onward based on our time frame. Any specific timed drop off or collection would incur an additional cost and this service is based on availability. Any deliveries or collections required out of office delivery hours would also incur a separate charge.

We have implemented new safety protocols for Alias for the reopening of the office following the Covid-19 lockdown. The below outlines what we have implemented in house and the changes to our day to day practices to ensure our staff and clients remain safe.

  • All employees who can work from home will continue to do so. Only essential staff will operate in the office.
  • For staff who will be based in the office, PPE will be provided including gloves and masks.
  • Staff will regularly wash and or sanitise their hands.
  • Staff will follow strict hygiene practices and maintain social distancing where possible.
  • Staff who must travel to work via public transport will wear masks and gloves.
  • Equipment that is returned from hires will where possible enter into a quarantine period.
  • Equipment will be cleaned before and after hires using disinfectant spray and alcohol wipes.
  • Clients will no longer be allowed into the building when collection equipment. Equipment will be brought to the loading bay where it can then be collected by the client.
  • For anyone essential visitors entering the building, strict hygiene practices and social distancing will be observed.
  • Our office will be regularly cleaned.
  • If Alias provide any deliveries, the staff member will be wearing PPE and will not be permitted into the clients location, and transfer of goods must be made in a external location.

Please note that during these uncertain times while we return to a more normal way of working, the office will be operating on reduced hours. This means that for any last minute hires not pre booked that have to be collected while the office is closed, there will be a minimum charge hire fee of £100 + vat. This will be a short situation until we can safely bring back all of our staff and return to normal operating hours.

Our standard minimum hire charge is £35 + vat per hire. First time hires will have a minimum hire charge of £50 + vat as this will include admin set up costs.


141 – 145 Well Street, Hackney, London E9 7LJ.