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About Alias

What We offer at Alias


The Alias name has been around since 1999, originally starting off with post production VTR rental, we have now grown well beyond that and offer an extensive range of sound, lighting, monitoring and camera equipment as well as crew.


Under the Alias Academy banner, we offer production and post production training courses in both theory and practical modules so you can get hands on with the equipment. We are able to tailor courses to fit your needs using some of the best trainers in the business.

Live Streaming:

Using the LiveU system, we can offer live streaming rental services through our Alias Presents brand. Whether it’s just the Streaming transmitter you need, or the unit with Server and technician we can help with what you need.

Work For Us:

If you are interested in joining our little team, email mark@aliashire.co.uk

Student Discount:

We are happy to announce that we offer a student discount of up to 50% off equipment rental.

Of course there are conditions, you know the boring stuff. The Discount is off rate card prices of equipment owned by Alias Hire only. Sorry, no subhires. The student discount can not be used in conjunction with any other offers. You have to be able to meet our account setup criteria which includes providing details and proof of address, Valid ID including Passport or full UK driving License. You must also have your own ‘hired in equipment’ insurance policy in place if your University or College are unable to extend their own policy to cover you. This offer is open to current students only and we have to verify you are a current student on a course by contacting your institution and speaking to your course leader. So we’ll need that info too. Better make sure your attendance at class has been good this term. The final thing is we would just need payment upfront for the hire. It’s a lot we know, but worth it if you are getting 50% off right?

*Available to UK based students only. Verification with University / College required.

Our Environmental Policies:

Firstly we would like to say that we are very honoured to be part of the Albert Certified Suppliers. We have had a focus over the last few years to improve our carbon footprint and the changes we have made have been impactful. We are a Climate Positive workforce having teamed up with Ecologi to offset our employees Carbon Emissions.

We use a certified waste disposal company to take care of all office wastage and we separate recyclables and non recyclables in house using our recyclable waste bins. We also entirely dispose all of our batteries, from AA types to V-Lock style, into a specific battery recycling program via a certified battery recycling partner.

Some of our kits use AA Batteries. We encourage our clients to use rechargeable AA Batteries but if that is not a possibility we ask that our clients return any unwanted batteries to us so we can dispose of them using our certified battery recycling partner.

Our energy supply is largely based on the building infrastructure so unfortunately it’s not possible for us to create renewable energy such as solar etc however but where possible we have LED lighting or energy saving light bulbs in place. Our current Electricity supplier is increasingly moving to renewable fuels. Between April 2019-March 2020, 76% of their fuel came from Renewable sources. We turn off all possible lights and PC’s when not in use to lower our Carbon Footprint.

We have upgraded our delivery vehicle to meet the Ultra Low Emission requirements. This was done in part with the scrappage scheme from TFL to improve the air quality within London. Our goal is to move to a fully electric vehicle in the coming years.

We used to wrap in plastic the majority of our items before dispatch to prove equipment has been properly checked. In July 2021 we are happy to announce that we are no longer wrapping items in single use plastics. Our goal was to be single use plastic free for our kit by the end of 2021 and we are ahead of schedule. We now only wrap items that have to be wrapped in reusable plastic bags or recyclable Glassine envelopes with the future goal to remove the reusable plastic bags from our stock too.

We are steadily increasing the number of LED lighting kits, and decreasing the number of standard bulb lighting kits in our equipment rental service.

Since 2018 we have halved our printing needs with paper dispatch notes, and hope to go fully paper free with regards to dispatch notes in 2021.

Delivery / Collection.

We are happy to offer our own delivery and collection service within the London area. We charge a fixed fee each way. Charges are based on office hours, Monday to Friday if booked in advance for a delivery before 6pm, and collections from 8.30am till 5.30pm onward based on our time frame. Any specific timed drop off or collection would incur an additional cost and this service is based on availability. Any deliveries or collections required out of office delivery hours would also incur a separate charge.

We have implemented new safety protocols for Alias for the reopening of the office following the Covid-19 lockdown. The below outlines what we have implemented in house and the changes to our day to day practices to ensure our staff and clients remain safe.

  • All employees who can work from home will continue to do so. Only essential staff will operate in the office.
  • For staff who will be based in the office, PPE will be provided including gloves and masks.
  • Staff will regularly wash and or sanitise their hands.
  • Staff will follow strict hygiene practices and maintain social distancing where possible.
  • Staff who must travel to work via public transport will wear masks and gloves.
  • Equipment that is returned from hires will where possible enter into a quarantine period.
  • Equipment will be cleaned before and after hires using disinfectant spray and alcohol wipes.
  • Clients will no longer be allowed into the building when collection equipment. Equipment will be brought to the loading bay where it can then be collected by the client.
  • For anyone essential visitors entering the building, strict hygiene practices and social distancing will be observed.
  • Our office will be regularly cleaned.
  • If Alias provide any deliveries, the staff member will be wearing PPE and will not be permitted into the clients location, and transfer of goods must be made in a external location.

Please note that during these uncertain times while we return to a more normal way of working, the office will be operating on reduced hours. This means that for any last minute hires not pre booked that have to be collected while the office is closed, there will be a minimum charge hire fee of £100 + vat. This will be a short situation until we can safely bring back all of our staff and return to normal operating hours.

Our standard minimum hire charge is £35 + vat per hire. First time hires will have a minimum hire charge of £50 + vat as this will include admin set up costs.


141 – 145 Well Street, Hackney, London E9 7LJ.