Technology

Sony PXW-FX9

Sony PXW-FX9

Well, it’s happened. Sony have just announced the next big thing…maybe. The Sony PXW-FX9 is the natural progression from the camera that has dominated the handheld market for the last few years, the PXW-FS7 and PXW-FS7ii. Boasting a Full Frame 6K Sensor and 4K...

DJI Ronin Available to Hire

DJI Ronin Available to Hire

The DJI Ronin is now available to hire from Alias Hire in London. This amazing 3 axis gimbal system works perfectly with everything from Canon C300 to the Red Epic. Use it as a handheld system or on a movable rig; the DJI Ronin allows you to have the smoothest of...

Canon XC10

Canon XC10

The Canon XC10 has arrived at Alias Hire. This compact little 4K video and stills camera will bring an affordable and easy to use 4K option to the hire market. Great as a B camera for the larger shoots, or a pick up run and shoot for the 1 person band, the XC10 is...

NAB 2015 In Depth Highlights

NAB 2015 In Depth Highlights

NAB 2015 is over but the effects are still being felt. And they’re mostly positive! Naturally, the first point of call was the Canon stand to be one of the first to hold and see the Canon C300 mkii. Canon has been quite clever in calling this unit the ‘mark 2’; you...

Ultra Sharp, Ultra Quick, New Canon PL Mount Prime Lenses

Ultra Sharp, Ultra Quick, New Canon PL Mount Prime Lenses

Canon CN7x17 – Canon first-ever cinema lens to feature a servo drive unit, designed for broadcast and handheld use with large sensor cameras. http://youtu.be/BvHNJcJtC64 More details on the lens here. Engineered for 4K resolution cameras, the Canon CN-E15 and CN-E30...

Our take on the unveilings of NAB

Our take on the unveilings of NAB

We are always excited to see what NAB has to show us. This year NAB for Alias was a look into a combination of things rather than genuine specifics. The most exciting for us is the increasing range of servo driven cine zoom lenses. Right now, the best of the bunch is...

Post BVE 2014

Post BVE 2014

We at Alias genuinely had a good time at the BVE that has just passed. We did not drink, nor did we attend any of the parties. And it's not as if we saw anything 'new' in terms of debut launches. The 4K camera from Black Magic, the Arri Amira, the wonderful soon to...

NHK Broadcasts 8K Super Hi Vision

NHK Broadcasts 8K Super Hi Vision

So the whole world is going 4K bananas...and rightly so of course. If you haven't seen true 4K then you are in for a REAL treat when you do as it is amazing. In fact, 4K demo footage in Curry's (or indeed any other good electrical retailer of course) on Sony's current...

Post IBC 2013

Post IBC 2013

Well, another IBC over and done with. I can remember the whole weekend, which makes it a far more subdued than previous IBC's. Forever the professionals, that's how we declare ourselves at Alias. On the Sony stand, we had a play with the PMW-300. First impression is...

Introducing the Sony PXW-Z100

Introducing the Sony PXW-Z100

The team attending IBC 2013 from Alias Hire always knew it was going to be busy, but now it's a WHOLE lot busy!. Sony have launched a 4K handheld camera (it's called the SONY PXW-Z100) and it looks like it’s the next step on the evolution ladder of...