The Benefits of Trade Shows.
Are you heading to IBC in Amsterdam this weekend? We are. And we’ll tell you why. With our industry being heavily based in technology it’s important for a company like ours to make sure we stay informed and top of current trends, new equipment, new brands and new technologies. The fundamentals of making programs and films are very simple. Film, record, edit, post. But’s it’s the equipment behind those stages that are forever changing and right now in this age of rapid expansion and development, that equipment seems to have a fairly short shelf life until the next big thing comes pouring on to the shelves.
Being a hire company, we have to be both proactive, and reactionary. We have to assess what we believe will be the next hot ticket item which can often mean gambling to get ahead of the competition and be on the forefront of what every one will be demanding. And that in turn moves us nicely on to being in a reactionary business. We may see a new piece of kit or brand and think that won’t take off, but at the end of the day if the client base is calling for it, we have to be able to provide it. And that is why it’s important for Alias to stay up to date on all new releases so that we know what it is the clients are calling for.
We’re excited to see what IBC 2019 holds. We’ll be on the ground this weekend visiting the exhibitors that we know, and those that we don’t to make sure we are well versed in what is announced. If you are going to be there and want to say hello, be sure to book us in to your schedule. We’ll be roaming the floors Saturday.
Stay tuned though as next week we’ll have our report back from IBC. What excited us; what announcements were made and what new kit was released that may be of interest.