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A-Z //


The Year Ahead

We’re now well into 2020 and Christmas will be here before we know it. But what does the year ahead hold for us at Alias? And what do we think will be most popular hire items?

This year we’re continuing to take active steps to become greener in our day to day operation. We feel it’s very important for everyone to lower their carbon footprint. We’ve already implemented some steps in this journey including charging for single use AA batteries in the hope that this will encourage users to move to rechargeable batteries. We’ll soon have made the switch from single use wrapping plastic to biodegradable plastic which is a big one for us. We’ve always prided ourselves on the presentation of our equipment when we deliver and having loose items wrapped lets clients know that equipment has been checked and tested before being sent to them. But the plastic that was used over the last few years has been a talking point recently and we are excited to be moving to a planet friendlier option by upgrading to a degradable option.

Also for this year, we’re planning on investing in both new equipment and new staff. We’ve already added new kit to our shelves this year with the recent purchase of multiple Aladdin LED lights, but we’ve already got our list together for the next round of purchases including the new Sony PXW-FX9 camera. Released at the end of 2019, we’re expecting the FX9 to be the next big thing on the hire market and we already have plans in place for several units to join our hire stock. Building from the popular Sony PXW-FS7 and FS7 m2, the FX9 will be the natural progression for those already familiar and using the FS7. There will be a price difference when hiring, so we still expect the FS7’s to be busy this year as they have been for the last few, but the FX9 will ramp up as the year progresses and we are very excited about this camera.

The Canon C300mkii cameras have been busy already for us this year and we expect that to continue as they are perfect for mulit camera and series shoots. They are easy to use and like the FS7’s, you can build your perfect rig to make it work for you.

We’re very excited with how the Studio at Alias has been growing in popularity. The Photography Studio Room located at our base on Well Street in Hackney is a perfect setup for those looking to do a range of shoots. Some of the types of photographic shoots that have taken place at our studio in 2019 are product photography, portraits, social media ads and even a music video. We love our little studio and we’re very excited for what shoots will take place here this year.


Sony PXW-FX9

Well, it’s happened. Sony have just announced the next big thing…maybe. The Sony PXW-FX9 is the natural progression from the camera that has dominated the handheld market for the last few years, the PXW-FS7 and PXW-FS7ii. Boasting a Full Frame 6K Sensor and 4K Recording, the FX9 ergonomically is very much born out of the FS7. The FX9 combines the technology of their Venice series, FS series and the Alpha camera creating a hybrid that could further bridge the gap between everyday TV shooting and digital cinema.

Upgrades to the FX9 include the 6K dual native ISO sensor, upgraded auto-focus ca[abilities and something that we’re very happy to hear here at Alias, built in timecode and genlock. We’ll be having a more in depth investigation into this announcement at IBC this weekend, but rumours are the units will start shipping this December. How quickly will this camera catch on in the market? Tough to say. There is not a huge need for 6K at the moment but there will always be those looking to future proof their content.

For now here is a quick look at some of the specs but expect more info next week. Stay tuned.




HDMI Output: Yes

Recording Media: SD card, XQD

Resolution: 6008×3168

SDI Output: Yes

Video Resolution: 4K

Lens Mount: Sony E

Sensor Resolution (Mega Pixels): 35.7MP

Sensor Size: S 35mm

Weight: 0-2kg

XLR Audio Input: Yes