• Alias Hire © 2020. All Rights Reserved.   |   Part of the DiA Media Group

Terms and Conditions


1. In the conditions unless the context otherwise appears the following words and expressions shall have the

following meanings:-

(i) These Conditions means the conditions of hire herein contained

(ii) The Company means Alias Hire (London) Limited

(iii) The Hirer means the person firm or company who or which has agreed to hire the

Equipment from the Company

(iv) The Equipment means the Equipment specified overleaf together with (if any) the

accessories and flight cases specified overleaf and any part or parts of

the same

(v) The Technicians means the employee(s) agent(s) or subcontractor(s) of the Company

(if any) supplied with the Equipment to operate the same the number of

which (if any) shall be specified overleaf

(vi) The Agreement means the agreement between the Company and the Hirer for the hire

of the Equipment

2. The Agreement is subject to these Conditions which supersede all previous communications representations

and agreements whether written or oral and no additions or alterations to these Conditions shall be binding on

the Company unless agreed to in writing and signed by a duly authorised officer or employee or agent of the

Company. Any terms and conditions proposed by the Hirer shall only apply if the same have been agreed by or

on behalf of the Company in accordance with the provisions of this paragraph and in the case of any conflict

between such terms and conditions and these Conditions the latter shall prevail.

3. The Company endeavours to ensure that the Equipment is sound and in good order and condition at the time of

delivery to or collection by the Hirer but it shall be the responsibility of the Hirer to ensure that the Equipment is

fully suitable in all respects (including type and condition) for the purpose for which it is hired. Upon delivery or

collection the Equipment shall be examined and checked by the Hirer before being taken into use and if found

to be defective or deficient will be replaced or defects or deficiencies remedied by the Company without

additional charge but in no circumstances shall the Company be liable for any loss or damage of whatever kind

however caused arising out of or in connection with the use of or the inability to use the Equipment. The Hirer

shall use or cause to be used the Equipment in a skilful and proper manner and shall at his own expense keep it

in good and substantial repair and condition (save for fair wear and tear) and further shall take all precautions

necessary to ensure its safety and security. The Hirer will not open the outer case (if any) of the Equipment or

of any item or part thereof nor interfere in any way with the Equipment of the mechanism thereof or any

nameplates or signs or serial numbers thereon and will not expose the Equipment to the elements (in particular

to salt water and spray) and will keep the Equipment protected in all respects. Unless the same shall be been

caused by the wilful default or wilfully misconduct of the Technicians any loss of or damage to the Equipment

including loss or damage caused by non familiarisation of misuse of the same is the sole responsibility of the

Hirer who will be charged with the cost of repair or full replacement value of the Equipment as the case may be.

The Hirer must not repair or attempt to repair or request a third party to repair or attempt to repair the

Equipment. The Company reserves the right where the Equipment is in its absolute discretion of a high

technology specification to require that the Hirer uses the services of a Technician at the cost of the Hirer and in

such cases only the Technician may use such Equipment. Whilst every effort is made by the Company to give

satisfaction to the Client by ensuring reasonable standards of service in relation to the crew provided, the

Company shall not be liable for any loss, damage or expenses arising directly or indirectly from the Company’s

provision, or failure or delay in providing the Crew, or from any act or omission whatsoever of the Crew.

4. Any order or instruction required to be given to the Company by the Hirer shall be given by him or his duly

authorised agent in writing. If given orally it shall be confirmed in writing to the Company within three days. The

Company shall not be liable for the consequences of any inaccuracies or misunderstandings resulting from any

order or instructions by the Hirer not received by the Company in writing or so confirmed. The Hirer shall be

solely responsible for any statement representation order instruction guidance or advice made or given by the

Hirer to any Technician.

5. The Equipment shall be delivered and collected at such time and place as shall be mutually agreed between the

Company and the Hirer. If delivered to the Hirer the signature of any person purporting to be any employee of

the Hirer shall be sufficient evidence of delivery. The Company shall use its best endeavours to comply with

any time schedules but will accept no liability for non delivery of Equipment or non arrival of Technicians by a

specific time or date or within a specified time from receipt of order. The Company shall not be liable for delays

due to unforeseen circumstances or due to causes beyond its control including but not limited to acts of nature,

acts of Government labour disputes and delays in transport.

6. Unless otherwise agreed in writing between the Company and the Hirer it shall be the responsibility of the Hirer

to return the Equipment to the Company on termination of the hire. If the Company agrees to collect the

Equipment on termination of the hire the Hirer shall remain fully responsible for the safety protection repair and

condition (subject as aforesaid) of the Equipment until it is in the possession of the Company.

7. During the continuance of the Agreement the Hirer shall pay to the Company by way of rent for the hire of the

Equipment and the Technicians the Company’s hire charges shown in the Company’s Rate Card current from

time to time or such other hire charges as may have been agreed in writing between the Company and Hirer.

For the avoidance of any doubt the Hirers shall be liable for payment of hire charges as from the time for which

the Equipment is ordered (which shall be the commencement of the hire period) until either (i) the time of its

return to the Company or(ii) if the Equipment is lost or stolen or is otherwise irrecoverable or is damaged then in

any such case the time of its replacement or repair and the Company undertakes to replace or repair the same

as soon as reasonably possible. A 24 hour period or part constitutes one days hire.

8. In addition to the charges referred to herein the Company at its sole discretion may require that the Hirer shall

pay to the Company charges in respect of insuring the Equipment upon the terms and conditions and subject to

the exclusions of liability contained in the insurance policy for the time being in force which the Company has

negotiated for such purposes. A copy of such policy shall be made available to the Hirer upon request

PROVIDED THAT where the Hirer has confirmed that it has arranged insurance cover which is already in

existence against all risks for the full replacement value of the Equipment and given full details thereof to the

Company then the Company may waive this requirement.

9. Without the previous consent of the Company Equipment must not be used on any abnormal or hazardous

assignment taken out of the United Kingdom or taken from the ground other than on a regular scheduled flight

by any airline recognised by IATA unless otherwise agreed by the company prior to the commencement of the

hire. The Hirer shall be solely responsible for obtaining all customs Clearances Licences and permits as shall

be necessary to take the Equipment out of the United Kingdom. The Hirer will be liable for all or any payment(s)

on Customs Duties to any Custom service If any Equipment taken out of the United Kingdom is lost or is

damaged or breaks down and the Company agrees to replace the same the Company’s liability shall only

extend to delivery of any replacement at an address in the United Kingdom.

10. In addition to the hire charges for the Equipment the Hirer shall pay all delivery charges.

11. The Hirer shall pay Value Added Tax at the rate current from time to time on and in addition to all charges due

to be paid by the Hirer to the Company under the terms and conditions of the Agreement.

12. Without prejudice to any other right or remedy available to the Company in the event of the cancellation of an

order by the Hirer the Company reserves the right to make a cancellation charge as follows:-

Notice Given of Cancellation % of Total Hire Charges

8 days or more 25%

7 – 2 days 50%

Less than 48 hours 75%

13. All hire and other charges are net and unless otherwise agreed between the Company and the Hirer shall be

due and payable within 30 days on the invoice date. If any hire charge or other sum due to the Company shall

not be paid by the Hirer on the date when the same shall be due and payable the Hirer shall be liable to pay

interest upon such hire charge or other sum at the rate of 4% per annum above the base rate of National

Westminster Bank PLC from time to time during the period in which interest is payable from the due date until

the date of payment. If Alias Hire (London) Limited have to commission a third party company to retrieve any

overdue sums, the overall costs for this action will be passed on to the hirer.

14. The Equipment remains at all times the property of the Company and the Hirer shall have no right title or interest

therein save that of a hirer thereof under these Conditions. The Hirer shall not sell or offer for sale assign

mortgage pledge underlet lend or otherwise deal with the Equipment or any part or parts thereof or deal with the

Hirer’s interest under these Conditions which interest is personal to the Hirer and the Hirer will keep the

Equipment in his own possession for his own use and will not allow any lien or other encumbrance to be created

in respect of the same.

15. The amount of the deposit (if any) specified shall be returned to the Hirer without interest when the Equipment

has been returned to the Company and all charges and other monies due to the Company under the terms of

the Agreement have been paid.

16. The Agreement may be determined by the Company forthwith by written notice given by the Company to the

Hirer to that effect on the happening of any of the following events namely if the Hirers fails to pay any charges

hereunder within seven days of the same having become due (whether demanded or not) or fails to observe or

perform any other of these Conditions or if the Hirer commits any act of bankruptcy or being a company goes

into liquidation or has a Receiver appointed in respect of the whole or any part of its undertaking or assets or is

subject to a Receiving Order or makes any arrangement with or assignment for the benefit of the Hirer’s

creditors or if distress is levied or threatened on any of the Hirer’s property or if the Hirer abandons the


17. The termination of the Agreement and the hire thereby created for any reason whatsoever shall not affect any

other right or remedy of the Company against the Hirer and without prejudice to the generality thereof shall not

affect the right of the Company to recover from the Hirer any hire charges and other monies due to the

Company at the date of such determination and shall no affect the Company’s right to recover damages from

the Hirer in respect of any breach of these Conditions.

18. Any time or other indulgence granted by the Company to the Hirer shall not affect the rights of the Company

under the Agreement.

19. The Company shall not in any circumstances be liable to the Hirer or any third party for any claims in respect of

loss of profits special damage or any consequential loss whatsoever or be under any liability for or in respect of

loss or damage to persons or property howsoever caused whether arising directly or indirectly from the hire or

use of Equipment by the Hirer.

20. The Company reserves the right to subcontract all or any part of the Hirer’s order and to assign or otherwise

deal in anyway whatsoever with the Company’s interest in the Equipment and in the Agreement.

21. The Hirer is advised not to use any original materials on in or in connection with the use of the Equipment and

the Company cannot accept any responsibility in connection with any loss or damage to or in respect of the


22. The Agreement and these Conditions shall be construed in accordance with English Law and the parties herein

submit to the jurisdiction of the English Courts.

“Alias Hire (London) Limited T/A Alias Hire is committed to fighting fraud within the equipment hire industry and shares information, (including CCTV images and copies of documents provided) on suspicious behaviour with other equipment hire companies via the X-hire Anti-Fraud Network: http://www.xhire.org.uk/ By making an enquiry or booking equipment with us, you consent to this. We reserve the right to withdraw the offer to hire equipment if we are not satisfied with the veracity of information provided. “